A lot of reading piles up at times, with relevant news articles bookmarked and kept aside for later. This post is just a quick roundup of five interesting advertising & branding stories from recent weeks.
1. The Poor Man's Billboard Arrived
A New York Times (NYT) article talks about how, where advertsing is concerned, any space can be media space. Storefront advertising, once thought of as the "poor man's billboard", is seeing increased activity by creating a win-win situation for both realtors and advertisers alike. Smart use of media space, but nothing quite astounding just yet. The only one that seemed interesting in concept was the one for Tim Burton's movie Coraline created by Inwindow Outdoor.
- This NYT story links here.
- Related story.
2. Because if You Don't Watch the Ads, it's like You're Stealing TV
TiVo just went out and proved how you can't be cynical about advertising on television. The company which lets subscribers skip the commercials is now letting advertisers host interactive ads strategically. Of course, if a TV commercial is not annoying and does not interrupt your show at just the right moment, it's really not advertising at all. But here's to all those who are naive enough believe it's just the coming of age of television advertising.
- This NYT story links here.
3. Spot. Shoot. Tweet. Advertise.
Reacting rather quickly to McDonald's line of McCafé drinks, Starbucks is pulling all the stops out on its advertising by making people readvertise for them using the social networking media. As part of the strategy, Starbucks is asking people to spot its advertsing posters, shoot them and then share them using Twitter, among other sites such as Facebook and Youtube.
- This NYT story links here.
4. The Rise and Fall of the Zoozoos
Regular ol' blogger Pyiyank Sharma stumbles on a likeness of the Zoozoos on Stockxpert and his blog post is suddenly breaking news. Now known as the Zoozoo Scandal on Twitter, one of the most watched virals in the past weeks might have to face the brunt of its "inspired ideas". Or maybe it already got all that it had to in the weeks gone by. Whether the scandal will actually 'cause serious damage is something we'll just have to wait and watch.
Related Stories:
5. Kinda Like Hocus Pocus, But Better
Software giant Adobe launched a game on Facebook, targeted at college students, asking them to identify real and Photoshopped images. The game also offered tutorials explaining how the effects were achieved using Photoshop, in addition to offering huge discounts to students. Engaging & results-driven, it certainly seems to be working.
- This iMedia Connection story links here.
- Play the "Real or Fake" game here.
There are at least five more stories I wanted to cover here but I think they're going to have to wait till the next pile up.
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